In What Ways Might the Ownership and Control of the Media be said to Research Paper

In What Ways Might the Ownership and Control of the Media be said to Influence its Political Stance - Research Paper Example Political parties seek media support for creating a positive image for themselves. Corporate house and business groups look forward to this medium to create a positive brand image among their stakeholders. Mass media also depends on various sources for information needs, revenue and profit generation and operational ease. The first section of the paper discusses the role of media in general. This section is followed by ownership and control issues in the media. The next section discusses the influence of media in the political stance which is followed by a conclusion. The role of media is very important for any society. Media is one of the modes of information exchange. In the last few years, the overall industry has rapidly developed in many senses in the level of reach, frequency, mode of presentation and approach. The UK has the second largest publishing industry in Europe with a turnover of at least  £18.4 billion. More than 8000 plus companies have employed around 164,000 people. Media is an important source of various kind of information for all of us. It has been developed with the development in technologies and availability of new medium of information flows. Traditionally the source of information has been newspapers. Newspapers are still one of the most important types of media available in our society. Various kinds of media available in the present society are as follows: The print media is the traditional form of media. It includes leading newspapers, magazines. These can be categorized on the basis of target readers like their age group, gender, and other demographic profiles, on the basis of its content and subject matters and on the basis of the way it is being published like daily, weekly, fortnightly or monthly. Daily newspapers provide daily news in details and try to cover almost all topics.