Classic Airlines and Marketing-Mkt 571

continent Airlines and Marketing WK 1 MKT 571 University of Phoenix Classic Airlines is the fifth largest skyway carrier in the world with 375 air architectural planes that dish up 240 cities with more than2,300 flights each day. Since its inception 25 years ago, Classic Airlines has more than32,000 employees. polish year the familiarity had a pull in income of 10 gazillion dollars (Classic Airlines, 2010). Current challenges Although the play along is making a good profit, it has besides encountered some(a) major challenges. The downturn in the economy has caused last income to subside.This year the company had a pelf income of $10 million, provided the previous year had a net incomeof $71 million. The company has experienceda 10% decrease in constituent prices. Classic Airlines has the highest compass cost in the industry (Classic Airlines, 2010). These challenges has caused employee morale to hit an all time low. Classic Airlines is in the process of declaration t heir menses challenges and evaluating their current position in the marketplace. point of intersection and go marketed and market concepts Classic Airlines necessitate to have the netprofit increase each year.This shag be accomplished by growth an effective marking plan. The marketing plan should be centered on change magnitude passenger activity by honour its current clients and enticing new customers. The marketing plan should select potential markets and getting, keeping, and maturement new customers by delivering superior customer value (Kotler & Keller, 2006). Classic Airlines should continue acting customer surveys. Through these surveys the company move obtain valuableinformation on how to keep animated customers and obtain new ones.These surveys can be a tool that can assistance Classic Airlines implement their new marketing plan. Through these surveys the company and determine what services should be offered. Current corporate agriculture Classic Airlines h as a mixed culture. They concede their employees top salaries,while competitors are cutting pay back to employees. The company has one of the best loneliness plans in the industry. However, the company plans a 15% across-the-board cost reduction oer the next 18 months. Employee morale is lowest in the companys history. ConclusionClassic Airlines has some major challenges including a $61 million dollar decrease in net profit, 10% decrease in share prices, a downturn in the economy, and a need to reduce costs by 15% over the next 18 months. The company markets a frequent peak program to increase business and take its loyal customers. The company needs to update the current rewards program. The corporate culture has been wedge by the lowest employee morale in the companys history. The company is in the process of solving their current challenges and evaluating their current position in the marketplace. ReferencesClassic Airline Scenario Classic Airlines (2010). Retrieved manife st 12, 2010 from the University of Phoenix MKT/571 Management Web put https//myresource. phoenix. edusecure/resource Hansen, R. (2010). Uncovering a companys corporate culture is a critical depute for job-seekers. Retrieved on March 12, 2010 from http//www. quintcareers. com/employer_corporate_culture. html Kotler, P. & Keller, K. ((2007). A Framework for Marketing Management (3th edition). Pearson apprentice Hall, focal ratio Saddle River, New tee shirt Robbins, S. (2007) Organizational Behavior (12th Edition). Pearson Prentice Hall, Upper Saddle River, New Jersey